The Otter Company, an apparel company that targets golfers and outdoor enthusiasts, is launching its 2013 collection of outerwear with a rededication to the principles of ecological and social responsibility.


“We don’t just want to build a successful company,” Martin Stebbins, The Otter Company founder and President told a leading business publication in August 2011, when the company announced its all-new 2012 outerwear collection for golfers and outdoor enthusiasts, “we want to build a good company; a company with a conscience and a sense of responsibility to both the environment and to our community.”


Headquartered in Birmingham, MI, The Otter Company is marking the launch of its 2013 collection with a rededication to the principles of ecological and social responsibility.


“In our game, we replace divots, rake bunkers and repair ball marks,” said Stebbins. “Why? We do it for all the people playing behind us. There’s no reason that same attitude shouldn’t translate to our fabric choices and the way we do business.”


The Otter Company ECO-Aimed Performance Fabrics include materials that are renewable, sourced from recycled materials, or manufactured according to a series of standards that consider human and environmental safety. ECO-Aimed Performance Fabrics combine technical function, a high-level of performance and sustainable practices. Otter wools, cottons and synthetics offer protection to the wearer and to the environment without sacrificing style, function, or protection. Otter also makes extensive use of recycled materials and high-tech fabrics that are certifiably environmentally friendly, including compliance with the textile industry’s bluesign standards for sustainable fabrics.


“We are proud to offer a collection composed of natural, renewable, recycled or certifiably eco-responsible materials,” Stebbins added. “We’re also proud that we help the game go on regardless of the weather, without sacrificing performance, style, or comfort – and without a price premium.”