The James Brand expanded its corporate leadership team and appointed Justin Baar as global digital commerce manager and Daniel Sledd as senior global production and inventory manager.

To accommodate the company’s growth, The James Brand will relocate its office from Carlsbad, CA, to Oceanside, CA, over the next month. Oceanside will serve as the sales and marketing hub and future site of the company’s first flagship retail store later this summer. The new Oceanside location complements the brand’s creative studio, based in Portland, OR, focused on product design and brand. Additionally, The James Brand has streamlined its wholesale shipping operations, now based in Boise, ID, with the customer service team to better service consumers and retailers.

Baar joins The James Brand with a strong background in e-commerce and digital marketing in the knife and tool industries following his previous roles at Buck Knives, where he spent the last seven years building and growing the brand’s online presence. In his new role with The James Brand, Baar will enhance the brand’s digital presence and commerce operations across direct-to-consumer and wholesale channels.

Sledd reportedly brings a wealth of production experience from working with Nixon, DC Shoes and Brixton, where he held roles across product management, sourcing and business development. His experience working with like-minded lifestyle brands aligns with The James Brand’s ethos.

“We’re excited to have two talented and highly experienced individuals that represent the James spirit join our ever-growing TJB Family,” said Mike Hoefer, CEO of The James Brand. “Over the past twelve months we increased our headcount by 35 percent to support our multi-categorical omni-channel growth and feel honored to have such experienced people choose The James Brand as their new venture. We also launched a new website that services all major markets and expanded warehousing in Canada, Europe, and Australia. Having our first retail store will be a great learning experience for our team. Being an analog brand, our face-to-face interaction with our customers is essential,” he continued.

Images courtesy The James Brand