The Ironman Group announced the acquisition of the indoor virtual cycling app, FulGaz as part of a plan to expand its connected fitness offerings.
The app features 4K video content across its library of “more than 1,500 iconic and unique routes from over 40 countries.” The founder of FulGaz, Mike Clucas, and his employees will join the Ironman Group.
“The acquisition of FulGaz marks a milestone for The Ironman Group as we continue our growth and movement into the connected fitness space,” said Andrew Messick, president and chief executive officer for The Ironman Group. “We are uniquely suited to provide athletes a 360-degree experience using the innovations Mike and his team have created within FulGaz’s high-quality virtual riding technology. FulGaz’s emphasis on providing high-quality augmented reality experiences aligns with our connected fitness strategy and goals. We believe this acquisition will set us up for long-term success as we work to integrate this versatile platform into our portfolio of digital offerings.”
“FulGaz prides itself on the quality of our rides and the community we have built. For some time now, we have been looking for a way to expand FulGaz while keeping our focus firmly on those who matter the most to us—our community of athletes. Becoming part of The Ironman Group allows our team to continue to develop our product to the next level with the backing of a global partner that provides access to amazing events and passionate communities of athletes. Together, we will continue to capture the best rides from around the globe and offer the best indoor riding experience available,” said Clucas, who was named vice president of digital sports for The Ironman Group. “By joining The Ironman Group, we are uniquely positioned to expand our current offerings to existing FulGaz users while changing the way multi-sport athletes train. For me personally, this is an opportunity to leverage my years of high-level triathlon and cycling coaching experience to help The Ironman Group expand its digital offerings and achieve its goals.”
In the coming months, subscribers will see hardware enhancements and the new partnership will expand the FulGaz virtual events portfolio as it partners with Ironman Group’s live events offerings.
“We have joined forces with FulGaz, a company that shares our passion and commitment to our athletes and their training journey,” said Roshanie Ross, chief digital officer for The Ironman Group. “FulGaz brings a strong foundation on which to build our connected fitness offerings to prepare our athletes to have a successful race day.”