Underwear brand BN3TH appointed Juliet Korver as VP product and merchandising. Her past experience includes product roles at RYU Apparel, Lululemon Athletica and O’Neill Canada.

“I started participating in action sports and snowboarding in the mid-80s and saw an opportunity to design sport-specific clothing since there were so few options. I am excited to build upon the great work done at BN3TH and lead our product line through our next growth phase. BN3TH’s reputation for its caring family-like work environment and continuous push for innovation of high-quality product was a draw for me to reach out to the co-founder,” said Korver.

Darren Hawrish, CEO, BN3TH, added, “We are ecstatic that our company is becoming known for our culture, values and reputation as an authentic innovator. This growing reputation is allowing us to attract the best talent from across North America. Meeting Juliet was an example of this. It also helped that her timing was perfect when she reached out to us. Juliet’s mindset, experience and skillset are the puzzle pieces we needed to complete a leadership team that will meet and exceed our aggressive growth plans while always delivering the best product, on time and as promised.”