The Good Feet Store, based in Carlsbad, CA, announced a milestone with the opening of its 250th store, in partnership with franchisee group, The Watermans. The new store is located at 4400 Hwy. 6 #200 in College Station, TX.

“For over 30 years, we’ve had an unwavering commitment to improving the quality of people’s lives—two feet at a time. And we do this by having well-trained arch support specialists fitting customers in a personalized system of arch supports designed to help them live a more comfortable and pain-free life,” said Richard Moore, president and CEO of The Good Feet Store. “The achievement of milestones like our 250th store only intensifies our commitment to helping people live the lives they love. Anyone can benefit from better support and alignment, whether for balance, performance, or pain relief, and whether for feet, ankle, knee, hip or back pain. Our mission is exemplified by long-standing franchises, such as the Watermans, who share our commitment to these values.”

The company said it is “on track to continue its expansion into additional major U.S. markets.” In 2023, it expects to have opened at least 30 new brick-and-mortar stores, with another 30 new stores opening in 2024, resulting in more than 300 stores by the end of 2024.

Moore added, “When I assumed the role of president and CEO in 2020, it was a challenging time. There was a global pandemic and many brick-and-mortar stores, including ours, faced uncertainty. Despite the challenges, we remained resolute, choosing to embrace and lean into our pillars of strength: our people, our process, and our products. Our people and our process are central to our free personalized fitting and test walk. We want to provide customers with the best possible support to help them walk, work, and play without pain. Customers love that they get to try the arch supports for themselves, to see how they feel and work for them before they decide if they want to buy them and wear them out of the store that same day. And our products are designed to support all four arches in the foot; they are nothing like what you would find at your neighborhood drugstore. Our highly effective products are made in the USA and are backed by leading podiatrists and orthopedic surgeons who remind us that the feet are the foundation of our kinetic chain.”

The Watermans, a franchisee group of Good Feet since 2010, oversees several locations for The Good Feet Store in Texas, with stores in Allen, Alliance, Arlington, Fort Worth, Plano, Rockwall, Southlake, Temple, and Waco. The College Station store makes 10 stores for the Watermans in the state.

“When my family and I set out on this incredible journey more than a decade ago to become franchisees of The Good Feet Store, our goal was to make a real difference in people’s lives—to help them not just feel better, but to embrace a path towards complete well-being,” said Jim Waterman, owner of The Watermans. “From that humble beginning with our first store to this momentous milestone in College Station, our vision and optimism have only grown. In Texas, we deeply value the health and happiness of our community, and being able to introduce a transformative product that we hold dear is an immense privilege and honor. We see such a wide range of customers in our stores, from people who work on their feet like nurses and teachers to athletes and marathoners to parents on the go to desk workers who spend much of their day sitting.”

Photo courtesy The Good Feet Store