The Basketball League, which claims to be “the fastest-growing professional sports league in North America,” released details of a new league that positions it outside of markets served by the NBA and NBA G league.
The Basketball Super League will be a “premium league bringing together the best-performing players and teams from The Basketball League and beyond,” with 10-to-12 teams in markets, including New York, Pennsylvania, Ohio, Indiana, Michigan, Newfoundland, The Maritimes, Ontario, and Quebec.
“The Basketball Super League will be a premiere league that players aspire to get into and stay in longer—a true destination league,” explained league CEO Evelyn Magley, adding that “the season will begin earlier and last longer, the venues will be larger with a minimum capacity of 2,500 and the players’ wages will be higher with no salary cap.”
The league has reportedly drawn the attention of national sponsors and an international online broadcast partner with reach into countries across North America and Europe. Negotiations have begun, but details were not reported.
“This new league, with the sponsors and broadcast partners we are in discussion with, represents a tremendous business opportunity for our market partners,” explained TBL/BSL President David Magley. “Like European premier soccer and basketball leagues it’s modeled on, the Basketball Super League will allow teams to play more games at home than away, providing for more revenues and leveraging the scale of TBL. Our model is to help create profits in-season right away, making us unique in professional sports.”
At a recent press conference, The Basketball League also announced a ten-year agreement with sponsorship marketing partner Sport Media Marketing, Inc. of Montreal. The new partnership sees the company forging sponsorship marketing opportunities between brands in the U.S. and Canada and the professional basketball leagues that include 60 teams. Sport Media Marketing and its partners noted it would create a digital network and a 360-degree offer to reach basketball fans across North America to maximize visibility for TBL and partner brands.
