Warschawski has been retained by The Athletes Foot as its agency of record. Terms of the agreement were not disclosed. Warschawski is responsible for handling all public relations for The Athletes Foot on a national level, including strategic planning, branding and media relations.
“We are thrilled to partner with an agency that has such a stellar reputation in helping companies build successful brands and grow their business. When searching for a marketing communications agency to take The Athletes Foot to the next level, we were looking for an agency that would understand the sports and sports apparel business and know how to use marketing communications to help us grow the companys bottom line,” commented Robert DLoren, President and CEO of NexCen Brands, Inc., which owns The Athletes Foot. “We are confident that Warschawskis strategic and creative approach will help raise brand awareness and visibility for us on a national level,” he added.
The Athletes Foot is one of the largest retail franchise brands in the world. With more than 600 locations, the company operates in 40 countries. It was recently purchased by NexCen Brands, Inc. (NASDAQ: NEXC), a brand acquisition and management company. NexCen Brands, Inc. also owns Bill Blass Holding Co., Inc. (“Blass”), a designer apparel company known for its classic and timeless American style for both men and women and recently announced its intent to acquire Maggie Moos and Marble Slab Creamery premium hand mixed ice cream franchise systems.
“Warschawski is thrilled to partner with this international category leader as we continue to grow our agency,” commented Amy Christopher, president of Warschawski. “Our agencys deep experience in the sports, sports apparel and retail space, combined with our focus on developing communications programs that create real business results, makes The Athletes Foot and Warschawski a great match. Our experience in creating innovative marketing communications campaigns for some of the worlds leading brands has carved a leadership position for us in the industry.”