Thane Direct Secures Global Distribution Rights to TapouT XT

In addition to representing TapouT XT across all channels of direct response and retail distribution internationally, Thane will also handle key wholesale categories in the US including retail, catalogue and live shopping.

Thane has set January 2013 for the global roll-out of TapouT XT, timed to coincide with the start of the most significant health and fitness season of the year.

A true mixed martial arts (MMA) style home fitness program that helps lose weight, build lean muscle and “get ripped in only 90 days,” TapouT XT is comprised of 12 extreme MMA-inspired DVD workouts developed by fitness expert and pro trainer, Mike Karpenko.

“TapouT XT is poised to become a mega international success story and we are thrilled to join with Lloyd Neher and his team to bring this extraordinary home fitness system to the entire international marketplace,” said Tukulj.

Neher added, “We want the best in every aspect of our company's marketing and for reaching success internationally, Thane Direct is the best. We look forward to working alongside this great company as we join forces to maximize direct response and retail sales of TapouT XT on a global scale.” 

Launch DRTV, a leading producer and developer of at-home DVD workout programs, produced both the infomercial and the TapouT XT workout videos.

Headquartered in Toronto, Thane Direct is a global leader in the multi-channel direct marketing of consumer products in the fitness, health & beauty and house wares product categories. Thane Direct's distribution network spans the globe in well over 100 countries through its group of owned and operated shopping channels across the world's most prominent markets, as well as corporate subsidiaries, strategic partners and distributors. All marketing channels are maximized which include direct response TV, home shopping networks, catalogs, retail, print advertising, credit card inserts, and the Internet. Thane develops and acquires products and distribution rights, arranges low-cost manufacturing, and then markets its products through its various distribution channels.

TFit, LLC is the premier marketer of the mixed martial arts (MMA) inspired in-home exercise and nutrition system, TapouT XT. Founded in 2011, TFit, LLC has partnered with some of today's leaders in the fitness, nutrition, and professional sports industry to help transform personal training into a dynamic and entertaining experience. Visit the TFit, LLC website at www.tfitllc.com for more information.

 Founded in 1997, TapouT was the first apparel brand to represent the sport of MMA. Since then, TapouT has become synonymous with the sport and is the most recognized MMA apparel brand in the world with professional athletes and fans alike wearing TapouT as a badge of honor symbolizing the brand's never quit fighting spirit. In 2010, TapouT was purchased by ABG TapouT, LLC a division of Authentic Brands Group LLC and has since expanded the brand globally with licensees throughout North America, Brazil, Australia, South Africa, UK and Europe. Product categories include apparel and accessories, training and safety equipment, footwear, eyewear, timepieces, beverages, personal care and more. www.tapout.com
About Authentic Brands Group, LLC: Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. With offices in New York and Toronto, ABG's mission is to acquire and manage iconic consumer brands in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics and enhance brand equity through best-in-class brand licensee and direct-to-retail partnerships. The brands ABG owns include Marilyn Monroe, Prince, Ektelon, Viking, TapouT, Sportcraft, Classic Sport, Silver Star Casting Company, Iron Star, Hitman Fight Gear and Sinister Brand. www.authenticbrandsgroup.com