Texas A&M has signed a sponsorship contract with Adidas, replacing
Nike. Last This is the second major university in less than a week to
end its relationship with Nike Inc. and move on with Adidas AG.
The terms of the contract were not immediately available.
“We believe college sport is very important,” said Erich Stamminger, president and chief executive officer of the Adidas brand.
“We're thrilled to be working with Adidas,” said Drew Martin, assistant
athletic director for branding and creative development at Texas
A&M.
Earlier this month, the University of Michigan ended its relationship
with Nike and signed an eight-year contract with Adidas. The Adidas
deal was valued at $60 million in cash and merchandise, plus a $6.5
million signing bonus – the company's largest university deal to date.
Adidas said its goal is to “enter all school agreements with marquee
programs that stand for performance, reflecting our mission to be the
leading sports brand in the world.”
Adidas also has marketing agreements with schools such as Notre Dame, UCLA, Tennessee, Indiana and Wisconsin.
