Teva Renews Commitment to Mountain Games

Celebrating seven years, the Teva Mountain Games will take place from June 5 – 8 in Vail, Colorado. The environmentally friendly, motorless outdoor sporting event will host 2,500 professional and amateur outdoor athletes from all over the world. The event includes seven sports in rivers and mountains and 21 disciplines for over $100,000 in prize money. This year’s disciplines include kayaking, rafting, mountain biking, road cycling, World Cup and amateur climbing, paragliding, fly-fishing, trail running, diving dogs and multi-sport racing.

 

An estimated 1.4 million people will tune into the Teva Mountain Games on its national television and on-line broadcast.

 

“The Teva Mountain Games continues to provide an authentic platform for both amateur and professional athletes to compete alongside each other,” said Joel Heath, President of Untraditional Marketing, owners and operators of the Teva Mountain Games. “This long-term alliance with Teva ensures the success of this iconic adventure event for years to come. I look forward to what we will do together in the next half of our decade together.”

 

In addition to the adventure sports, the Mountain Games features a lunar scene which highlights night time activities, concerts in the Mud Village, Mountain Click – an adventure photography competition, Green Light District, an adventure film school with Serac Films, and the Teva Mountain Ball.

 

“Teva is committed to remaining the title sponsor of the Mountain Games, the largest outdoor multi-sport competition in the nation, and we will continue to showcase our brand in action at this venue,” said Pete Worley, Teva Brand president. “From the mountain lifestyle to the heat of performance, the Teva Mountain Games brings authenticity, excitement and connection to our core consumers.”