Tender Corp., which sells a range of branded consumer products including After Bite, Adventure Medical Kits and Ben’s, on Tuesday announced the acquisition of RapidPure water purification systems. Financial terms of the deal were not disclosed.
Available in a range of form factors to work with water bottles, hydration packs, and gravity-style camping accessories, RapidPure water treatment products boast leading-edge technology, including superior purification, faster flow rates, larger water purifying capacity, and lighter-weight designs.
“RapidPure’s innovative and highly effective water purification products add a new touchpoint in our portfolio of consumer product brands that help people enjoy the outdoors,” says Garrett Cox, SVP of marketing at Tender Corporation. “The market is moving from just water filtration to safer water purification products. Some water filtration products do not eliminate viruses, which is a significant problem. RapidPure’s advanced technology eliminates both bacteria and viruses, and we are very enthusiastic about the opportunity to bring safe and great tasting water to all parts of the world.”
RapidPure products trap and kill viruses, bacteria, cysts, and protozoa, as well as other contaminants, can be frozen and thawed, and are faster and easier to use than most other water treatment systems. RapidPure’s products are available through leading outdoor specialty, mass market, and internet retailers, and Tender has secured substantial new distribution for RapidPure’s innovative product line.
“This is our second strategic acquisition since investing in Tender at the end of January 2019, and we are excited about the potential of RapidPure’s innovative products,” says David Affinito, managing director of Victor Capital Partners. “We will continue to pursue strategic acquisitions that fit Tender’s mission of allowing people to safely enjoy the outdoors.”
