The Tecnica Group appointed Bill Post as President and CEO of Nordica Apparel. Post, a 30-
year veteran of the outdoor/winter clothing industry, successfully managed Nordica
Skiwear through the 1990s before becoming president of Sport Obermeyer in 2000.
“I see my new challenge as re-positioning and re-energizing the apparel initiative while
capitalizing on the increasing strength of the Nordica brand image in the marketplace,”
said Post. “I have a great team in place and were excited for this opportunity.”
Nordica Apparel had previously been produced under a licensee agreement. With the
new initiative, Nordica will now have complete control of its brand image, and can take
advantage of the strength, and success of the other Nordica products. Nordica has
earned a well-deserved reputation for producing high quality, alpine skis and ski boots
worldwide.
Nordica Apparel will launch its first line in 2007.
