TaylorMade-Adidas Golf will open its first branded outlet store in April in Myrtle Beach, S.C. It plans to open additional locations by the end of the year.
The first TaylorMade location will sell equipment from the previous golf season and will offer gear from TaylorMade, Adams Golf, adidas Golf, and Ashworth. Closeouts and off-season product lines are expected be available to customers at value prices.
“The outlets are designed to benefit our current retail partners and golfers alike. There has been an influx of product in the marketplace that has moved at a slower pace than expected,” states Ben Sharpe, CEO TaylorMade Golf Company. “The outlets allow us to sell off-season product at a discounted price, while giving our retail partners the ability to set prices on in-season product at sustainable levels.
A second store is currently scheduled to open in Livermore, CA shortly after the Myrtle Beach location with further locations planned in the near future. TaylorMade outlets will be managed in partnership with parent company Adidas.
