The TaylorMade-adidas Golf Company has renewed its ongoing relationship with the EWGA (Executive Women's Golf Association) as a supporting partner for the organization. The company provides the association with financial and in-kind support and participates in the EWGA annual conference.
“Women golfers are a growing segment of the golf industry. Our relationship with the EWGA provides invaluable insights into the wants and needs of today's female golfers,” says Patrick Healy, Brand Coordinator, Marketing for TaylorMade-adidas Golf Company. “We know that EWGA members are avid golfers and brand loyal consumers. They also serve as an important portal to bring more women into the game.”
A 2008 survey of EWGA members conducted by the PGA of America found that the average EWGA member plays 32 rounds per year. EWGA members spent an average of $4296 on golf activities, merchandise and golf related travel, with each local EWGA chapter annually generating $602,900 in golf related spending. With over 125 chapters throughout the United States, as well as international chapters in Canada and France, the EWGA represents nearly $75 million to the golf industry.
“We greatly value our long term relationship with the TaylorMade-adidas Golf Company,” says Pam Swensen, CEO of the EWGA. “It is because of the support we receive from our corporate and supporting sponsors that we can continue to enrich the lives of so many women through the game of golf.”
