TaylorMade-adidas Golf Company has taken steps to strengthen the segment of its sales and service team that supports the company's U.S. business, adding three key members in the process.

David Gibbons, formerly a CEO at MacGregor Golf, has been hired as senior vice president and general manager of TMaG. TMaG's sales and service departments from every region of the world, not only the U.S., report to Gibbons, including Europe, Japan, Canada, Korea and Asia Pacific.

Doug Holt, a 30-year golf-industry veteran with extensive experience in sales and service and formerly the national sales manager at Spalding and director of sales at Nike Golf, has been hired as vice president and general manager of U.S. sales and service.

Kevin Ross, formerly with adidas America, one of TMaG's sister companies, has been named TMaG's director of strategic account sales for the U.S.

“We remain committed to taking our customer service to another level, and David, Doug and Kevin will play a huge role in helping us to achieve that goal,” said Mark King, TMaG president and CEO. “Each brings an exceptional amount of experience and talent to our organization, and we're confident that their combined impact will be a tremendous benefit to our business and our retail partners.”