TaylorMade-Adidas golf is looking to grow its apparel and footwear business from around $400 million globally in 2010 to $700 million in four years, according to a report on msnbc.com.
Executive Vice President of TaylorMade Golf John Kawaja made the prediction in New York City as the company unveiled its 2012 line.
The four-part plan to get there includes a focus on Asia, specifically in Japan that Kawaja said was nearly as large as the U.S. It also expects to find further growth in the U.S. and in Europe, as well as tap growth through Adidas growing store network.
“An opportunity to represent golf right next to soccer, right next to baseball, right next to running. Thats a tremendous opportunity for us,” Kawaja told CNBC.
