Authentic Brands Group announced a partnership with Grey Matter Concepts (GMC) to manufacture and distribute Tapout-branded socks across the U.S. and Canada.
Authentic acquired Tapout, an MMA apparel and lifestyle brand, in September 2010.
“Tapout has an incredible legacy and we’re excited to extend that energy into the hosiery category. As a brand with a dedicated following, Tapout presents a unique opportunity to develop products that honor its heritage while aligning with today’s consumer demands,” said Scott Orenstein, vice president of Heritage Brands & Special Projects, Lifestyle at Authentic.
“Grey Matter Concepts’ expertise makes them the ideal partner to bring this offering to life, ensuring it stays true to the brand DNA,” continued Orenstein.
The line will feature socks for adult men and women, as well as boys and girls.
“With this partnership, we’re excited to bring Tapout’s style into our collection, enhancing our offerings to retail partners and consumers,” said Rachel Landau, CEO of Grey Matter Concepts. “This partnership aligns perfectly with our commitment to quality, innovation and brand integrity in the men, women, boys, and girls’ hosiery space.”
The company plans to launch the first collection through select retailers and online timed with the Holiday 2025 shopping season.
Image courtesy Tapout
