Taos Footwear, the women’s footwear brand influenced by the American  Southwest, announced the promotion of Bill Langrell to chief operating officer. With the company since it was founded over 7 years ago, Langrell has been an integral part of the company’s continued growth.

As COO, Bill Langrell will oversee all aspects of the company’s operations, including product development, manufacturing, marketing, sales, customer service and general operations. Langrell will report directly to Glen Barad, Taos Footwear’s founder and president.

Previously, Langrell was director of operations and helped create distribution and sales systems, as well as helped to guide Taos Footwear’s rise in the industry from its conception in 2005. His increased responsibilities will now allow him to focus on the future success of the company with a team of directors reporting to him.

Taos president Glen Barad said, “Bill Langrell has been instrumental in building this brand from the ground up. As COO, he is in the best position to guide us to the next level.”