With fall and football season upon us, tailgating is getting a lot more serious. And to up the ante, from parent company Exxel Outdoors, comes a new niche camping line and brand, Tailgaterz, whom you may have seen for the first time at Summer OR.

The goal of Tailgaterz is to give the best first impression possible of the outdoor experience — making camping approachable to novice customers. “Home-gating,” “Trail-gating,” or “Tailgating,” whatever you want to call it…here’s a new line of gear that is easily transportable from the kitchen to your event and back home again, and it’s riddled with innovative details to accomplish that goal. Multi-use and simple set up is the push behind these 2016 products.

Game Day Buffet

Game Day Buffet

Our favorite product, the Game Day Buffet, $80, folds down into a slim briefcase but expands up to a waist-high serving station. The heat-resistant tabletop made of Laminated Multi Density Fiberboard can withstand high temperatures. Added features include organizers and enough room for party supplies.

The All Terrain Table Cart offers a way to haul food and camping accessories. All terrain wheels and a removable storage bag get you from car to campsite, and then double back without taking the whole cart with you. Dual storage on either side allows for dry and cool compartments, while a built-in heat resistant table flips out for a prep surface.

The Take-Out Seat, $50, is a foldable chair with removable seat cushions that double as a stadium seat. The company added a side table with adjustable cup holder, which isn’t found on many folding chair models today. Another nice detail is the added foot strap.

The Instant Party Pavilion takes only one person to set up and tear down, as opposed to traditional pop up models that require the strength and maneuvering of many. The reflective water resistant coating with UPF 50 sun protection defends against the elements and a movable panel provides shade to any side.

Hang-N-Haul

Hang-N-Haul

The Hang-N-Haul, $28, is a portable multi-pocket folding organizer made of flexible material with reinforced mesh pockets and a detachable clear pouch to sort dirty utensils apart from clean. Quick-clip adjustable straps easily hook to branches or the car door, so the organizer can be set up without hassle.

Tailgaterz brings its Cool-N-Carry, $26, to market, with one main insulated compartment, two expandable side bins for dry storage, and exterior mesh pockets for smaller items. An adjustable shoulder strap makes carrying easier, and once emptied, the cooler folds down for compact storage.

No matter what role you play in the active lifestyle industry, there is something in this line up for you.