With a dedication to expanding its women’s-specific offerings, Headsweats created a new line of Women’s Collection active performance headbands, to be offered in a mix of colors and patterns.
For more than 17 years, Headsweats has evolved to take a dominant role in accessorizing the triathlon, cycling, running and endurance markets. During this time, the company developed partnerships with high profile events and brands such as the Tour de France, U.S. Military Endurance Sports, Loudmouth, Challenged Athletes Foundation and Team Red, White and Blue.
As a leader in performance headwear, this collection incorporates new style cues into the durable and technical construction of the Headsweats band, giving female runners, cyclists and athletes a sense of personal style choice. The headbands were generated by the Headsweats design team to function as a fun alternative to a hat or visor, while still wicking moisture during demanding physical training.
Mike McQueeney, Headsweats president, expressed that the company experienced an overwhelmingly positive response from its initial Women’s performance collection. “Our Women’s Collection debut encouraged us to add even more stylish headwear options for our female athletes,” McQueeney said.
The Active Performance Bands will be available in two styles and thicknesses. The one-inch wide Energy Band, $15, featuring Eventure Stretch with a velvet lining, is available in 12 colors and patterns. Eventure Technology is Headsweats’ proprietary family of technical fabrics, lending to the new Energy Band a dual stretch, lightweight, breathable fabric that offers a high level of moisture management.
Also new to the Women’s Collection is the three-inch Endurance Band, $15. The Endurance packs a single layer of Headsweats’ Eventure Stretch fabric, and will be available in Black or White, along with four sublimated print options.
Active Performance Bands are being marketed to retailers in pre-packs of six or 12, with the option to reorder top-selling patterns or styles in singles.