Chaco has signed on as a platinum level partner of the Outdoor Foundation’s Outsiders Ball, which raised nearly $400,000 on the even or Outdoor Retailer Summer Market last year for programs that inspire a new generation of outdoor enthusiasts, champ
Tag: Supplier
TomTom to Use Mio Technology in Sport Watch
TomTom has become the second company after Adidas to license Mio Global’s patented heart rate technology in a sport watch…
Yue Yuen Strike Enters Third Day
Workers at some plants of Yue Yuen Industrial Holdings in Dongguan in Guangdong province went on strike for a third day on Wednesday, according to employees and labor-rights activists…
Utah Bike Summit Slated for April 25 in Salt Lake City
The sixth annual Utah Bike Summit will be held Friday, April 25, when citizens, riders, cycling advocates, government officials and representatives from some of the world's biggest bike brands will gather to discuss, plan and promote the efforts to m
Mizuno Running Launches First-Ever Broadcast Commercial
Mizuno Running is supporting its “What if Everybody Ran?” campaign with its first-ever broadcast commercial. The spots are part of a $2 million advertising campaign and scheduled to air on April 21 in Boston and nationally on ESPN around the B
Mountain Hardwear Sponsors Access Fund Conservation Team
The Access Fund, the national advocacy organization that works to keep areas open for rock climbing, announced that Mountain Hardwear has signed on as a supporting sponsor of the Access Fund’s traveling Conservation Team…
ZEMgear Launches Kickstarter Campaign
ZEMgear, the colorful, minimalist footwear line based in Miami, has launched a Kickstarter campaign at www.ZEMgear.com/kickstarter…
Easton-Bell Sports Inc. Is Now BRG Sports Inc.
Easton-Bell Sports Inc., which owns the Bell, Riddell, Giro, Blackburn and Easton Cycling brands, has officially changed its name to BRG Sports, Inc…

Fleet Feet Partners with Marathon Sports Run/Walk
Fleet Feet, Incorporated announced that John Long will convert his Minneapolis-based Marathon Sports Run/Walk store to a Fleet Feet Sports franchise. Long is a veteran running store owner and industry leader. This will allow Long to tap into the resourc
Antitrust Case Over NFL Hats Close to Decision
The National Football League may have violated antitrust laws in giving Reebok an exclusive hat deal, a federal judge ruled, on remand from the U.S. Supreme Court, according to Courthouse News Service…
Field and Stream Features Woman on Cover for the First Time in; 30 Years
Field & Stream’s 2014 May “What’s Next” issue features hunting celebrity and TV host Eva Shockey on the cover…

New Balance Launches Love Boston Campaign
New Balance launched its “Love Boston” running campaign that is dedicated to the city of Boston. The campaign pays respects to the company’s hometown city and to the thousands of runners who run its streets. The campaign features limited
Power Balance Signs Yoga Ambassador
Power Balance, the maker of sports accessories, announced the signing of international yoga athlete Kathryn Budig…
Dick’s SG Plans Grand Openings
Dick's Sporting Goods announced grand opening celebrations for stores in Tampa, FL; Lawton, OK; and Alabaster, AL…
Adidas Extends Deal with Damian Lillard
Adidas has extended its endorsement deal with star Portland Trail Blazers guard, Damian Lillard…