Study: Wearables Helping Americans Lose Weight

It's the second full week of 2015 and already 83 percent of Americans are expected to lose the New Year's weight loss resolution battle, according to The Psychology of Weight Loss, a new study on consumer behaviors conducted by Instant.ly…

Skechers Adds LPGA Golf Pro Belén Mozo as Brand Ambassador

Skechers Performance said LPGA Golf Pro Belén Mozo has joined Skechers Performance GO Golf as its newest brand ambassador. Mozo will be featured in upcoming global marketing campaigns and will have direct design influence. Skechers Performance elite athle

Vail Resorts Sees Healthy Ski Visits

Vail Resorts reported season-to-date total lift ticket revenue at the company's nine mountain resorts, including an allocated portion of season pass revenue for each applicable period, was up 9.3 percent compared to the prior year season-to-date peri

US Youth Soccer Appoints CEO

US Youth Soccer announced Christopher S. Moore as its new chief executive officer. He was president and chief operation officer of GENYOUth…

OIA ConsumerVue to Debut at Outdoor Retailer Winter Market

Outdoor Industry Association (OIA) introduced OIA ConsumerVue, an online research tool showcasing findings from their recently conducted outdoor consumer segmentation study. OIA will offer demos of a prototype of the tool at its booth at Outdoor Retailer

Adidas to Ramp Up NFL and MLB Endorsements

Adidas AG plans to ramp up sharply its endorsements of NFL and MLB players in the next few years, Adidas North American President Mark King said in an interview with the Wall Street Journal. The report stated Adidas will sign as many as 250 NFL players an

Ebay Enterprise Caps Banner Year with 1,015 New Client Wins

Ebay Enterprise, an Ebay Inc. company, announced the company secured 1,015 new client wins and 1,711 renewals and extensions with brands and retailers in 2014. Boxpark, Finlux, and Shoe Carnival are among the new companies implementing Ebay Enterprise ind

30 Brands to Represent at OR’s Made in America Showcase

Outdoor Industry Association and Outdoor Retailer have announced the 30 outdoor companies whose products will be featured in the second Made in America Product Showcase at OR Winter Market, Jan. 21-24, 2015. New to this show is the Made In America Road Ma