It's the second full week of 2015 and already 83 percent of Americans are expected to lose the New Year's weight loss resolution battle, according to The Psychology of Weight Loss, a new study on consumer behaviors conducted by Instant.ly…
Tag: Supplier

Skechers Adds LPGA Golf Pro Belén Mozo as Brand Ambassador
Skechers Performance said LPGA Golf Pro Belén Mozo has joined Skechers Performance GO Golf as its newest brand ambassador. Mozo will be featured in upcoming global marketing campaigns and will have direct design influence. Skechers Performance elite athle
GoPro Partners with Vislink to Develop Live Wireless HD Video
GoPro Inc. is working on technology that will allow broadcasters to integrate live feeds from the GoPro HERO4 camera into live broadcasts to provide viewers the athlete's perspective in real-time…
Vail Resorts Sees Healthy Ski Visits
Vail Resorts reported season-to-date total lift ticket revenue at the company's nine mountain resorts, including an allocated portion of season pass revenue for each applicable period, was up 9.3 percent compared to the prior year season-to-date peri
US Youth Soccer Appoints CEO
US Youth Soccer announced Christopher S. Moore as its new chief executive officer. He was president and chief operation officer of GENYOUth…
OIA ConsumerVue to Debut at Outdoor Retailer Winter Market
Outdoor Industry Association (OIA) introduced OIA ConsumerVue, an online research tool showcasing findings from their recently conducted outdoor consumer segmentation study. OIA will offer demos of a prototype of the tool at its booth at Outdoor Retailer
Katadyn Challenge Validated by Advertising Watchdog
The National Advertising Division has recommended that Sawyer Products, Inc., discontinue certain claims for its point-of-use water filter products, after Katadyn North America challenged them…
True Fit Closes $15M Growth Equity Round
True Fit, an online service used by dozens of athletic and outdoor brands and retailers to helps consumers find apparel and footwear styles that fit them best, has completed a $15 million growth equity round…
OR Winter Market Beckons Attendees to Get Beyond the Booths
Whether it's learning about manufacturing in the United States, greening the supply chain, spotting urban-friendly brands or networking, those attending next week's Outdoor Retailer Winter Market have lots to explore beyond the booths. Read abou
Kavu to Open Second Retail Location in Seattle
Kavu will open a second retail location in downtown Seattle. The 1,600-square-foot store is the outdoor apparel brand's second Seattle location. Kavu opened its flagship store, Kavu World, in Ballard in 2001…
Two Deals in Two Days Point to SUP Industry’s Capital Needs
Consolidation in the stand-up paddle boarding, or SUP, industry took a couple of big strokes forward at the Surf Expo last week when two better-known companies announced they had been acquired.
Adidas to Ramp Up NFL and MLB Endorsements
Adidas AG plans to ramp up sharply its endorsements of NFL and MLB players in the next few years, Adidas North American President Mark King said in an interview with the Wall Street Journal. The report stated Adidas will sign as many as 250 NFL players an
Ebay Enterprise Caps Banner Year with 1,015 New Client Wins
Ebay Enterprise, an Ebay Inc. company, announced the company secured 1,015 new client wins and 1,711 renewals and extensions with brands and retailers in 2014. Boxpark, Finlux, and Shoe Carnival are among the new companies implementing Ebay Enterprise ind
30 Brands to Represent at OR’s Made in America Showcase
Outdoor Industry Association and Outdoor Retailer have announced the 30 outdoor companies whose products will be featured in the second Made in America Product Showcase at OR Winter Market, Jan. 21-24, 2015. New to this show is the Made In America Road Ma
GU Energy Taps Blair Clark as New VP of Sales
GU Energy Labs’ has named former Smith Optics executive Blair Clark as its new vice president of sales and announced several other changes to its sales organization, including…