OIA Redoubles Efforts to Help Protect Recreation Areas…

As the climate for public policy and environmental issues heats up, Outdoor Industry Association (OIA) has fired up its commitment and efforts to protect the pristine lands and waterways that are the lifeblood of the outdoor industry—the outdoors themselv

Orange 21 Income Jumps 60%, Sales Up 22%

Orange 21 announced selected un-audited financial results for the year ended December 31, 2004. The company expects to report net sales for 2004 of approximately $33.5 million, representing a 22% increase over the Company's net sales of $27.4 million

Blizzard Acquired by IQ-Sport..

On the opening day of ISPO, Blizzard announced that IQ-Sport GmbH will acquire 100% of BLIZZARD from the brand’s parent company, Raiffeisenverband Salzburg (RVS). Financial terms of the deal were not disclosed. The acquisition is expected to close on Apr

Puma AG Rides Higher Margins to 51% Profit Gain in Q4

Puma AG reported that consolidated net sales for the 2004 fourth quarter increased 23.8% on a currency-adjusted basis. In Euro terms, sales were up by 19.9% to €273 million ($354.1 mm). The gross profit margin improved 440 basis points to 51.9%, helping p

Atomic Wins Doc DesRoches Award

Atomic Ski USA was given the Doc DesRoches Award by SnowSports Industries America (SIA) and the U.S. Ski Team. The annual award recognizes an SIA member and U.S. Ski Team official supplier for its integration of Team athletes into its marketing campaign.

DuPont Sonora Wins Several Sustainability Awards

DuPont's newest polymer innovation, the first DuPont polymer derived from a biological source, has been recognized by the China State Intellectual Property Office and China Central Television as “Most Visionary Innovation” at a recent award ceremony.

Yoga Journal Releases Yoga Market Research

Yoga Journal has just released its second annual “Yoga
in America” survey, a comprehensive study of the yoga market. According to the study, Americans spend $2.95 billion a year on yoga classes and products, including equipment, clothing, vacations and me

Merrell Launches First TV Ad

In a move designed to reinforce its commitment to encourage more consumers to embrace outside activities, Merrell Footwear aired its first national television commercial prior to the American Football Conference championship on CBS. The 30-second spot air

Watermark Hires New VP of Product Development

WaterMark announced that Steve Rodden has officially joined WaterMark as VP of product development. Rodden, a 15-year product design veteran, comes from Fiori Research and Design in Portland, Oregon, a firm he co-founded with Steve Brown in 1998. Over t

SGMA Releases Newest Color Card

The 8th edition of the SGMA International Activewear Color Card has been produced for Spring/Summer 2006 and Fall/Winter 2006-07. This Color Card highlights 24 directional colors for 2006 and 2007, which are uniquely tailored to the global market.