The Paddle Advisory Council that now receives about $30,000 annual stipend from the Outdoor Retailer trade show to promote paddlesports, will invest a portion of that money in Outdoor Nation, a campaign launched last year that will culminate this summer w
Tag: People
Indonesian Firm Sues Billabong Over License Agreement
Billabong International disclosed that it is subject to a civil claim requesting compensation of $53 million and $100 million for unspecified damages relating to a license dispute in Indonesia…
Club Glove to Outfit RCGA
Club Glove, the maker of golf travel bags, club covers and accessories, will outfit the Royal Canadian Golf Association's (RCGA) Team Canada athletes with travel gear for the 2010 season…
Nike/Cole Haan to Bann Exotic Skins from Shoes
Nike and its affiliate Cole Haan announced that they will stop selling products that are made from exotic skins like lizard, snake and alligator…
Crosman Corp Opens European Distribution Center
Crosman Corporation, the shooting sports specialist, announced the opening of a new warehouse and distribution facility in Shannon, Ireland…
February Comps Up 1.2% at J.C. Penney; Total Sales Up 1.5%
J. C. Penney Company, Inc.said comparable store sales increased 1.2% for the four-week period ended Feb. 27, 2010. In last year’s February period, comparable store sales decreased 8.8%. Total Company sales in February increased 1.5%…
Leupold Promotes Mundy to Communications Manager
Leupold & Stevens, Inc. has promoted Pat Mundy to communications manager. Mundy oversees a staff of six in developing and implementing advertising, public relations, interactive and other marketing communications…
Lewis Adds Responsibilities at ATA
Maria Lewis has been named exhibitor and member services manager for the Archery Trade Association. The ATA said Lewis, who has managed member services since she was hired in September 2009, will coordinate booth selection for the 2011 Show and serve as t
NWTF Names Chairman
The National Wild Turkey Federation's National Board of Directors recently named a new chairman and president. Peggy Anne Vallery of Arizona, who has been a member of the NWTF's National Board of Directors since 2000, will serve as chairman.
All3Sports Partners with Ironman Champ Craig Alexander
Atlanta-based triathalon and cycling shop all3sports.comhas partnered with two-time Ironman World Champion, Craig Alexander as part of new ownership's greater emphasis on supporting world-class athletes…
Heelys Fills Positions to Support 2010 Business Plan
Heelys has promoted two staffers and hired another to support their 2010 business plan, which includes revitaling its brand, making new products a priority and improving partnerships with retailers, marketers, licensers and the media…
Reebok Sued Over ‘Finish Strong’ T-shirts
Finish Strong LLC has sued Reebok International LLC for trademark infringement for manufacturing and selling a T-shirt using the “Finish Strong” slogan adopted by Saints Quarterback Drew Brees in the team's run up to this year's Super Bowl victo
Twins Enterprise Becomes Forty Seven Brand
Twins Enterprise, Inc., parent company of Twins '47 headwear and Banner '47 apparel, announced the completion of its brand transformation. The company will now be known as Forty Seven Brand…
Maverik Lacrosse Releases BE READY TV Commercial
Maverik Lacrosse and its video production arm Maverik Films released its first in a series of super slow-motion video/television commercials titled, “BE READY.”…
Easton Hockey Choice for Olympians
Easton Hockey said eleven of the top 20 scorers, including tournament leader Jarome Iginla (5 goals), were using Easton sticks at the recent Winter Olympics Games…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal