Twins Enterprise, Inc., parent company of Twins 47 headwear and Banner 47 apparel, announced the completion of its brand transformation. The company will now be known as Forty Seven Brand.
“Our plan over the past two years has been to transition our headwear and apparel businesses into one unified company,” said Steven David, Director of Marketing and Communications. “There are logical efficiencies to moving to a singular branding strategy from a cohesive product plan, one website, retail presence and streamlining our sales and production operations.”
Forty Seven derives from the year 1947 when twin brothers Arthur and Henry DAngelo began selling souvenirs and felt pennants outside of Fenway Park in Boston. For over 60 years Twins Enterprise, Inc. has been a top supplier of licensed products. “The announcement of our new brand is a tribute to the entrepreneurial spirit that my father and late uncle created,” said Steven DAngelo, second generation company co-owner. “Our new brand continues their legacy and sets our company on course for continued growth, with several new initiatives in our overall strategic plan,” said DAngelo.
Forty Seven Brands new circle logo will be the primary company ID supported by both stacked and linear word marks. The company’s web/e-commerce site will be 47brand.com.
Forty Seven Brand is a privately owned licensed products company and is a license partner of Major League Baseball, The NHL, The NBA and over 600 college programs. Forty Seven Brand is also a supplier to US Open Tennis, The 2010 US Open Golf Tournament at Pebble Beach. Forty Seven Brand’s flagship retail store is located on famed Newbury St. in Boston.