Barnett Outdoors is recalling about 88,000 slingshots due to risk of injury…
Tag: People
Nike, New Belgium to Headline OIA Sustainability Conference
Sustainability experts from New Belgium Brewing Company and Nike Inc. will headline the Outdoor Industry Association Sustainability Insights Conference in Salt Lake City Aug. 4…
Nike to Outfit Vanderbilt
Nike will be the exclusive apparel provider for all 15 of Vanderbilt's athletics teams through 2023, the university announced. Nike first partnered with Vanderbilt in 2014…
Hickory Brands Appoints SVP of Sales
Hickory Brands, Inc. announced that Steve Sheridan has joined the company as senior vice president of sales.
Nike Hires VP, Corporate Controller
Nike, Inc. appointed Chris Abston as VP, corporate controller, and said he would become Nike's principal accounting officer effective Aug. 1, 2015. He previously worked at Wal-Mart…
Total Hockey Recognized for Advertising
Total Hockey Inc. has been awarded four Bronze Telly Awards for commercial spots created in 2014…
5.11 Tactical Launches Women’s Campaign
5.11 Tactical launched “Passion Forward,” a marketing campaign timed to capitalized on women's growing participation in shooting sports and public safety…
Varsity Spirit Wins American Tradition Award
The National Federation of State High School Associations (NFHS) has selected Varsity Spirit as the 2015 recipient of the American Tradition Award…
Women’s World Cup Final Sets TV Ratings Record
An estimated 20.3 million Americans watched on television as the United States beat Japan in the final of the Women's World Cup on Sunday, setting a record for U.S. viewership of a soccer match, according to preliminary TV ratings data…
Nike Reaches Deal with Michigan
Nike will replace Adidas as the uniform sponsor for the University of Michigan. According to a statement from the University of Michigan, the new Nike deal will last until 2027, with options to extend the deal to 2031…
Sunday Afternoons Unveils New Brand Campaign
Sunday Afternoons, which makes adventure and sunprotective headwear, is unveiling a new brand campaign in Spring 2016 aimed to support the company’s significant growth in both global and domestic markets…
Sole Society Gains Funding
Sole Society, a leading lifestyle brand of women's shoes, bags and accessories, announced $8 million in Series B funding from Nordstrom and Insight Venture Partners…
Backcountry.com Acquired by TSG Consumer Partners
TSG Consumer Partners LLC has acquired Backcountry.com, LLC from Liberty Interactive Corporation and said it will help the online retailer expand into adjacent categories and international markets, as well as enhance marketing and brand building efforts.
Asics America Renews Partnership with Jordan Burroughs
Asics America re-signed world champion freestyle wrestler and reigning Olympic gold medalist, Jordan Burroughs. Burroughs, 26, who originally signed with Asics in 2011…
K2 Skate Expands Focus of Global Ambassador Program
K2 Skate, the maker inline skates, launched a newly expanded global Ambassador program by welcoming a diverse group of new athletes to its roster. The list includes Gaby Velasquez, Rich Parker and Amber Shadwick…
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