TAG Sold to Lansing Sports’ Philip Rosati

Team Athletic Goods (TAG), the buying group, has been sold to Philip Rosati Sr. of Lansing Sports Shop in Lansing, IL. Rosati, whose family has run the team dealer and retail store in since 1954, will become TAG’s CEO.


The business had been majority owned by Trevor Swangard, president of TAG Inc; Tony Rosati, who founded Lansing Sports and is Philip Rosatis father; and Ron Kruse, owner of Hayden Athletics in Montgomery, Ill.


In an interview with SGD TEAM Business, Philip Rosati said he has been a member of TAG since it was founded in 1979.  I have always been a believer in the TAG line, said Rosati. After a long period of self reflection, I decided that I would make an offer to purchase TAG and see if Ron, Anthony, and Trevor would be interested in my offer, the rest is history!


The acquisition of TAG does not include TAG Team Uniforms. TAG will continue to conduct business with TTU as it has in the past to help serve its dealer network.


Rosati added that although there were a few changes to its management team, its committee stays the same and the majority of its workforce remains intact.

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TAG Sold to Lansing Sports’ Philip Rosati

Team Athletic Goods (TAG), the buying group, has been sold to Philip Rosati Sr. of Lansing Sports Shop in Lansing, IL. Rosati, whose family has run the team dealer and retail store in since 1954, will become TAG's CEO.

In a statement, TAG's board of directors said it is “confident that Rosati will take TAG to the next level, building on the solid foundation achieved by Anthony Rosati, Ron Kruse and Trevor Swangard. Rosati has vast experience in the sporting goods industry. We feel confident that Rosati brings the appropriate skill set to lead TAG forward towards greater growth and profitability for our dealers. For the past 30 plus years, he has been involved in all aspects of operating and subsequent ownership of Lansing Sport Shop in Lansing, IL.”

Phillip Rosati said in the statement, “I am looking forward to leading this great group of dealers. I am also eager for the opportunity to work with all vendors in the sporting goods industry in a way that will benefit our dealers.”

The acquisition of TAG does not include TAG Team Uniforms. TAG will; however, continue to conduct business with TTU as it has in the past to help serve its dealer network.

TAG (Team Athletic Group) was started in 1979 as a group buying association for high school athletic equipment. The three majority owners were Trevor Swangard, president of TAG Inc; Tony Rosati, who founded and had operated Lansing Sports in Lansing, Ill.; and Ron Kruse, owner of Hayden Athletics in Montgomery, Ill.

In 2005, Stan Morrison, a long time industry veteran and then president of TAG Team Uniforms, become CEO of the TAG group and has since been running the business. Previously, Morrison served as a marketing executive at Rawlings and held executive positions with both Legends Athletic and Swingster Athletic.

About The Author

Thomas J. Ryan

Thomas J. Ryan Senior Business Editor | SGB Media tryan@sgbonline.com | 917.375.4699

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