On, the Swiss running brand, has opened its first global flagship store in New York City.
“Ten years ago, we set out to revolutionize the running experience. Today, we’ve reinvented the retail experience,” said On Co-Founder David Allemann. “With design and technology at the forefront, On NYC will empower shoppers to engage with our products in an entirely new way. This year more than ever, people have found solace and joy in running. That’s why, in many ways, there has never been a better time for us to open our first global flagship store in a city that we’re confident will remain the shopping capital of the world.”
The store’s standout feature is its Magic Wall, spanning nearly the store’s length and height at 62 x 9 x 3 feet. The frontside of the Wall allows shoppers to analyze their running styles in seconds on the store floor. With hidden gait-cycle analysis technology, customers can run a few strides and get matched with shoes for their individual running style. A custom-built invisible foot scanner with depth cameras helps customers receive their optimal size.
The back of the Wall lets customers explore and try on the entire On shoe collection. At checkout, an advisor will bring out a fresh pair to the customer for a contactless purchase.
Behind the Magic Wall, changing rooms are available to test On’s apparel collection. Stepping into the changing rooms, shoppers will feel transported to the Swiss Alps with a signature Alpine scent and complementing sounds.
Upon exiting On NYC, shoppers will pass a life-size, 3D-printed boulder, another nod to On’s outdoor roots. Scanned directly from the Engadin Valley in the Swiss Alps, the piece celebrates On’s history and founding.
Residents and visitors to the NYC area can schedule a virtual shopping appointment and receive product(s) within 2-to-4 hours to try before purchasing.
Located in New York City’s lively NoHo neighborhood, On NYC will serve as a seasonal hub for the local running community where runners of all kinds can safely gather to run together and see the latest products from the brand.
The store is located at 363 Lafayette Street in downtown Manhattan.
Photo courtesy On
