Tim Moxey is stepping back from his role as CEO at blueseventy –
a maker of swim skins for triathletes – so he can focus more on
nuun active hydration. Taking his place will be 8-year blueseventy
veteran Steve Nicholls.
Nicholls has been part of the company for the past 8 years
and most recently held the position of head of product development and
operations.
and most recently held the position of head of product development and
operations.
“Ive worked with Steve to get the brand to where it is today,” said Moxey. “Were in an enviable position which has been five years in the making.
We have the number one triathlon wetsuit in the world over in every
distance, the worldʼs fastest swimskins, an Olympic gold medal, and a
now a red hot product for the pool, the nero race swimskin.”
We have the number one triathlon wetsuit in the world over in every
distance, the worldʼs fastest swimskins, an Olympic gold medal, and a
now a red hot product for the pool, the nero race swimskin.”
Moxey leaves blueseventy in a position of strength, and plans to
dedicate more fully his time to his other passion, nuun active
hydration, the rapidly growing hydration company out of Seattle. Moxey
will still keep an active interest in the company sitting as a board
member.
dedicate more fully his time to his other passion, nuun active
hydration, the rapidly growing hydration company out of Seattle. Moxey
will still keep an active interest in the company sitting as a board
member.
Nicholls has gradually taken over the day to day running of
the company over the past 12 months, in what has been a managed exit
for Moxey.
the company over the past 12 months, in what has been a managed exit
for Moxey.
“Itʼs been fantastic to have worked side by side with Tim to set
up and grow blueseventy as a brand,” said Nicholls. “Ultimately he
reached a point where he felt he needed to step aside to allow the
company to grow and focus in his own projects, and thatʼs been tough on
him, but I am looking forward to the challenge of continuing to build
on the success of the past few years.”
up and grow blueseventy as a brand,” said Nicholls. “Ultimately he
reached a point where he felt he needed to step aside to allow the
company to grow and focus in his own projects, and thatʼs been tough on
him, but I am looking forward to the challenge of continuing to build
on the success of the past few years.”
Working closely alongside Nicholls to ensure the continued growth and
development
of the blueseventy brand will be newly appointed Global Sales and
Marketing Manager Dean Jackson. Jackson has significant experience in
the industry, most recently with The American Bicycle group (Quintana
Roo, Litespeed & Merlin). This new position has been created to
help develop a more powerful marketing strategy to take the company
forward and to gain greater prominence for the rapidly growing product
line.
development
of the blueseventy brand will be newly appointed Global Sales and
Marketing Manager Dean Jackson. Jackson has significant experience in
the industry, most recently with The American Bicycle group (Quintana
Roo, Litespeed & Merlin). This new position has been created to
help develop a more powerful marketing strategy to take the company
forward and to gain greater prominence for the rapidly growing product
line.
Chief among these tasks is to open up new opportunities for
blueseventy, including the highly successful introduction this year of
their pool specific nero swimskins, a project that Jackson has been
involved with since starting in February.
blueseventy, including the highly successful introduction this year of
their pool specific nero swimskins, a project that Jackson has been
involved with since starting in February.
