Sweet Protection, the maker of performance helmets, goggles and technical clothing, reported that industry veteran Ryan Davis was hired as North American sales manager, responsible for accelerating the company’s development in the snow and bike categories.

Davis joined Sweet Protection after working nearly eight years with POC, where he most recently was the regional sales manager for the western region managing a team of 12 regional sales reps and overseeing the brand’s relationship with 600 specialty retailers in the region.

“We are super excited to welcome Ryan Davis to the Sweet Protection team as North American sales manager. Ryan brings a wealth of experience that will enable us to accelerate our momentum in the snow category as well as establishing Sweet Protection in the bike category,” said Bob Donker, general manager for Active Brands North America. 

Davis is based in Park City, UT but will spend much of his time in his new role traveling throughout the U.S. and Canadian.