Swarovski Optic North America announced the promotion of Dawn Lorello to the new position of assistant manager, customer service and sales administration.

Lorello started 13 years ago as a customer service representative with Swarovski Optic North America and became customer service supervisor. As assistant manager, customer service and sales administration Lorello will oversee the daily operation of the department and be part of the management team.  She will also work with the director of sales to ensure the multi-faceted administrative needs of our diversified channels are met.

“Dawn has always been a supportive and leading member of our team and this new position will provide her an opportunity to expand her natural talents and give her new challenges,” said Ellen Santagata, manager, customer service and sales administration.  “Dawn has the reputation as being among the top customer service professionals in our industry and we are very excited for her in her new role.”