The Saginaw Valley State University’s (SVSU) Department of Athletics announced a partnership with Nike through BSN Sports beginning in the 2022/23 academic year.
Saginaw Valley State University is a public university in University Center, Michigan.
With the five-year deal, SVSU student-athletes, coaches and athletic administration will be outfitted solely in Nike through BSN Sports. The agreement includes SVSU uniforms, sideline apparel and footwear.
“The partnership for SVSU athletics with Nike and BSN will provide the very best apparel for our Cardinal student-athletes and coaches, as our programs continue to compete for championships in the GLIAC and on the national stage,” SVSU Director of Athletics John Decker said. “We are excited to be able to provide this partnership to the entire Cardinal community. I want to thank those who worked diligently to make this happen.”
The partnership also includes incentives for SVSU through discounts, marketing and performance-based rewards.
Todd Northrop, vice president of BSN’s Sports Collegiate Select Program, said, “This agreement between Saginaw Valley State University, BSN Sports and Nike will add tremendous value and dedicated support to the experience of the coaches, student-athletes, and administrators involved with SVSU Athletics. Our team is excited to provide the Cardinal program coaches and teams with the best possible service, unparalleled access to sports equipment and premier apparel and branding resources to continue growing SVSU’s prominent athletic brand and fanbase. We are proud of this partnership and welcome the opportunity to give time back to SVSU coaches daily so they can continue focusing on positively impacting the lives of student-athletes.”
