Suunto, a manufacturer of sports watches, dive computers and precision instruments, named Jason Tillinghast as regional commercial director – Americas. In his new role, Tillinghast will be responsible for the execution of Suunto’s omni-channel strategy and for driving consumer engagement in North and South America.
Tillinghast previously served as the commercial category manager – North America, where he led the go-to-market (GTM) operations for Suunto’s sports watch category. Suunto is an Amer Sports company.
“In the time he has been with Suunto, Jason has exhibited superb leadership abilities and a keen sense for navigating a challenging wearable technology market,” says Amer Sports Vice President Commercial Portfolio – Americas Armin Boehm. “We are at a turning point in Suunto’s 80-year history, and Jason’s team is well positioned to lead the brand’s focused efforts to deliver best-in-class solutions for outdoor and multisport athletes in the Americas.”
Tillinghast’s key charge as head of Suunto’s Americas organization is to “drive consumer engagement across purchase-journey touchpoints in order to elevate brand experience and consideration,” officials said.
Prior to joining Suunto in December 2015, Tillinghast, a 23-year veteran of the outdoor industry, most recently served as director of sales at K2 Outdoor and sales/product manager – technology at Timex. A dedicated multisport athlete, Tillinghast has finished multiple full-distance Ironman events and logged a time of 3:33:22 in the 2015 Boston Marathon.
Former Regional Commercial Director Olli Osara will fill a newly created role of business development director – Americas for Suunto. Osara, who previously led the development of the first-generation Ambit connected GPS sports watch, will be responsible for Suunto’s brand, business and product portfolio strategies for the U.S. market.
Photo courtesy Suunto
