Surfline\Wavetrak Inc. announced the appointment of Kim Centeno as head of marketing. Centeno joins Surfline from Apple, where she most recently led marketing for subscription services, including Apple Arcade.

Centeno will oversee end-to-end marketing including brand, product marketing, acquisition marketing, and customer service. The appointment follows Surfline’s announcement last month that it had closed a $30 million investment from TCG and named Kyle Laughlin as CEO.

“As Surfline invests more heavily in the experiences that connect people to their passions, it’s important that we attract an engaged audience to our offerings,” said Laughlin. “Kim understands how to scale subscription services, and will be focused on ensuring we continue to foster the largest global community in surf and beyond.”

At Apple, Centeno led consumer and developer marketing for the App Store where she worked directly with mobile developers to define best practices for the app ecosystem. Prior to Apple, Centeno held leadership positions at consumer technology companies including Microsoft, Electronic Arts and eBay.

“As a longtime Surfline subscriber, I’m passionate about the essential role Surfline and its portfolio of brands play in the lives of our users,” said Centeno. “I’ve been impressed by the team, and see a lot of potential in telling our story and shaping the future of these beloved brands.”

Photo courtesy Surfline\Wavetrak