Surf9 LLC, a multiple licensee of Body Glove International, the watersports and lifestyle brand, announced that Brad Gruber has joined Surf 9 as president of its footwear division.
The addition of Gruber coincides with the launch of the Body Glove Footwear Lifestyle Collection, an all-new line of high quality casual shoes for men and women. The new collection emphasizes comfort and the California lifestyle that Body Glove has been an integral part of for 65 years.
“I’m excited to join the growing Surf9 team and help continue the company’s positive momentum. In addition to the well-established Surf9 produced Body Glove water shoes and sandals, the new lifestyle collection allows us to develop new markets and reach new segments. It’s a creative and unique shoe line that includes select Body Glove swimwear prints, as well as dynamic, fresh designs that pay homage to the roots of Body Glove and west coast leisure,” said Gruber.
With over 20 years of footwear experience, most notably with Rider Sandals, Gruber brings a wealth of knowledge and success to Surf9. He will oversee sales, merchandising and product design for the footwear division.
Surf9 will showcase the Body Glove Lifestyle Collection Feb. 12-14, 2018, at the FN Platform show in Las Vegas, booth #83906.