Surf Expo, the largest and longest running boardsports, paddle and beach/resort lifestyle tradeshow in the world, appointed Kenenth Andres as sales manager for the SUP, Wake, Wind, Kayak & Canoe sections of the show.

Andres brings more than 16 years of industry experience and a background in B2B sales, tradeshow management and association management, which will be an asset to the show and his role.

Roy Turner, Surf Expo SVP and show director, noted, “In this role, Kenneth will be a strategic partner with the associations who represent the industries we serve and will ensure that Surf Expo meets and exceeds their needs, and ultimately build upon the value that Surf Expo delivers to retail buyers and the industry.”

Prior to joining the Surf Expo team, Andres was trade show director for ICAST, produced by The American Sportfishing Association (ASA).

“I’m a lifelong outdoorsman, with a passion for being in and on the water, whether it’s on a SUP, canoe, kayak, or power boat.  I look forward to working with brands who share these passions and building upon the strong marketplace that Surf Expo has celebrated for more than 40 years,” said Andres.

The show is consistently awarded by the tradeshow industry, most recently recognized among the Top 100 biggest and best shows by Trade Show Executive. The next Surf Expo is September 7-9, 2017 in Orlando, Florida. Surf Expo is a trade-only event. Surf Expo is owned and operated by Emerald Expositions.