SuperX, the U.S.-based manufacturer of pop culture-infused fitness gear, announced that Ryan DeLuca, founder of Bodybuilding.com and Black Box VR, has joined its Board of Advisors.
DeLuca has pioneered platforms like BodySpace, created access to free fitness education at scale and championed a community-first model. Under his leadership, Bodybuilding.com became the world’s largest online supplement retailer and fitness content hub, generating over $500 million in annual revenue and serving millions of customers worldwide.
“Ryan is a disruptor and innovator,” said Austin Gayne, founder and CEO of SuperX. “He did it with Bodybuilding.com in many ways — like the BodySpace forum — and he’s still doing it today with Black Box VR.
“SuperX is a bold and disruptive company in a modern fitness industry filled with too many copycats, me-too products and brands that try to take every dollar instead of providing value to the consumer. We are severely underestimated as a company — the ‘David’ among the Goliaths of the industry — and we’ve chosen the path less traveled as our weapon of choice. Having Ryan on board will help us fulfill our vision of helping our customers and fans ‘Be Extraordinary.'”
Through official partnerships with Marvel, Star Wars, Mortal Kombat, DC Comics, Hasbro, Ubisoft, Disney, and more, SuperX is going from a niche brand focused on creating superhero activewear to being recognized as a collaborative fitness brand for pop culture. DeLuca’s role on the board will provide strategic insight into SuperX’s growth roadmap, customer experience engine and digital content strategy.
Image courtesy SuperX, Ryan DeLuca
