SuperStroke, the manufacturer of putter grips and grip technology, purchased Lamkin Grips, a 100-year-old golf industry stalwart, in the Spring of 2024. With SuperStroke grips arriving in early 2025, the company has implemented a stratetic international distribution model to “ensure optimal branding, market awareness and retail presence in key golf markets worldwide.”
SuperStroke has named Vellinge, Sweden-based Par Golf as the sole distributor of its product line in the Nordic region (Sweden, Denmark, Finland, Norway, and Iceland), effective January 1, 2025.
Par Golf is reportedly owned and operated by a team with 50 years of experience representing top golf brands in prime product categories.
“Moving in new directions, having an experienced, trusted and market-savvy partner like Par Golf gives us tremendous confidence in our shared ability to grow SuperStroke’s market share and brand loyalty throughout these markets. Our relationship with the Par Golf team goes back many years, and we could not envision a better partner to join us as we enter a new era for SuperStroke,” said SuperStroke’s Executive Vice President, Ian Zubkoff.
“SuperStroke has always done everything—from building out their extensive product line and executing their marketing and branding—with 100 percent excellence, so we’re very excited for what the future holds with this premier golf company,” said PAR Golf Founding Partner Per Sjöström. “We are very pleased with this exclusive partnership because it enables us to support SuperStroke with more long-term planning and investment and the real winners are the golfing consumers and retailers who have a clear and consistent awareness of everything SuperStroke has to offer.”
Image courtesy SuperStroke
