Super.natural, the producer of natural and synthetic blended performance apparel, said Denne Sport Sales (DSS) will represent Super.natural in the Midwest supporting retailers in Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin, Kentucky and Western Pennsylvania.

Based in Otsego, Minnesota, Denne Sport Sales is lead by agency principal Joe Denne and veteran staffers Kathy Bullard and Kirby Laughlin.  The group brings a combined 60 years of industry experience to the super.natual brand.

“We are very excited to join the team at Super.natural,” states DSS agency principal Joe Denne.  “Super.natural is a new and innovative brand developing and fusing natural materials with engineered fibers bringing active functional lifestyle and fashion together.  We look forward to presenting the amazing line to our accounts in the Midwest.”

“Joe and his crew bring a wealth of industry knowledge and Midwest retail contacts to the table that will help us introduce the Super.natural difference to the region,” says Troy Ballard, US Director of Sales. “We are excited to welcome them on board”

Debuting Fall 2014 in North America, Super.natural is quickly making a prominent name for itself globally with industry-leading experts who engineer unique fiber combinations to deliver functional, innovative, contemporary apparel for active lifestyle activities. The company combines the benefits of natural merino wool with the cutting edge technology of synthetic fibers to build progressive performance apparel that works without compromise.