Superior Uniform Group Inc. stated that its division, Bamko LLC, acquired substantially all of the assets and assumed certain liabilities of PublicIdentity Inc. of Los Angeles.
The transaction closed as of August 21, 2017. Public Identity is a promotional products and branded merchandise agency that provides merchandise and promotional products to corporate clients and universities across the country. Public Identity has established itself in the industry of sales and marketing of collegiate licensed products.
The acquisition of Public Identity is expected to add a base of approximately $6 million in annual revenue and be accretive to Superior’s 2017 operating results, exclusive of acquisition related expenses. Public Identity will operate as a division of Bamko.
“The acquisition of Public Identity by Bamko results in a union that will make our combined entity a force to be reckoned with in the collegiate licensing space,” said Philip Koosed, president of Bamko. “Over the years, Public Identity has held a well-earned reputation for its ability to provide high quality and innovative collegiate licensed products to college fans and consumers across the country. The opportunity to leverage Public Identity’s expertise and reputation in this space and support it with Bamko’s award-winning creative, sales, programming, and fulfillment solutions was too great to pass up. We are incredibly eager to start working with the talented associates at Public Identity and providing an unmatched level of support and service to their customers. We are pleased to complete our first acquisition as a part of the Superior family and look forward to reporting on additional acquisitions in the future.”
“Bamko is unlike any other company in the promotional products industry,” said Leland Felsenthal, founder and president of Public Identity. “Bamko’s capabilities in technology, global sourcing, creative, and fulfillment help to set them apart from the competitors in our space. We are very excited to introduce our customers to everything that working with Bamko has to offer. The character and integrity of the Bamko team, and their commitment to direct, safe, ethical, and environmentally responsible sourcing, is perfectly aligned with the company we’ve worked so hard to build at Public Identity.”
Felsenthal will remain with the business as the president of Public Identity, a division of Bamko.
Photo courtesy PublicIdentity