Superfeet, a producer of custom fit insoles, comfort footwear and a foot-scanning and footwear recommendation platform, is adding to its executive team, with Chuck Sanson appointed as director of business development.
Focusing on Superfeet’s new technologies, Sanson will create strategies and growth initiatives for the brand’s digital products, including the new custom 3D printed insoles.
Sanson’s role as director of business development will include seeking out new channels for Superfeet’s technology and custom products.
“Chuck is a key hire and investment in the future of Superfeet,” said Eric Hayes, Superfeet’s chief marketing officer. “Chuck brings over 20 years of experience and industry knowledge in building strategic partnerships and expanding new markets to the Superfeet family.”
With a depth of experience in the specialty run category and the sporting goods and footwear industries, Sanson is well positioned to drive Superfeet’s innovations into new channels and reach new markets. Prior to joining Superfeet, Sanson worked with Pearl Izumi USA for fifteen years, most recently as director of run.
Photos courtesy Superfeet
