Sunice, the golf apparel firm based in Montreal, appointed Howie Ellis as its EVP of sales for the U.S. With experience as the director of sales for Callaway Golf and apparel and strategic account manager for Adidas Golf, he is tasked to grow Sunice's presence in the U.S. market.
Ellis is a 22-year industry veteran that has worked with some of the most recognizable names in golf apparel. He will manage the sales force in the United States and continue to strengthen the brand position in this market.
Sunice dominates two-thirds of the outerwear market in Canada and Mr. Ellis will facilitate bringing that success and vision to the US market.
“Although Sunice has been present in the US market for years this truly represents a new beginning for the brand as historically we have worked through various US based partners. Now we are in direct control and excited about having direct communication with our sales force as well as the opportunity to show customers how strong a brand we can be for them. Howie is precisely the person to make that a reality,” says Mark Fletcher, President of Sunice.
“This is an exciting time for Sunice in the United States,” says Ellis. “We are building a strong team of technical outerwear sales veterans and will look to leverage their experience with our day-to-day management of better green grass and golf specialty distribution strategies. Combined with our proprietary technologies and our relationship with Gore-Tex and X-static, we will look to become the dominant resource for technical outerwear in US golf market.”
Sunice styles can be found on Tour as worn by Mathew Goggin, JB Holmes, and Mark Wilson to name a few. Sunice is owned by The Fletcher Leisure Group of Canada.
