Cloudveil has launched a new interactive media campaign for Winter 09 that ties in humorous product offerings with integrated social web initiatives. It also relaunched its new interactive website.
The company said the ad campaign, designed by TDA Advertising, of Boulder, takes an honest look at outdoor “priorities” and supports the old adage “better to beg forgiveness than ask permission.”
“This campaign is a true representation of the Cloudveil brand's sense of humor, and our innate understanding of the active mountain lifestyle,” states Founder/President Stephen Sullivan. “Sometimes being outside comes first, no matter that those choices can land you in the doghouse.”
Synchronizing the print campaign with online fulfillment, customers will be able to actually purchase the three humorous apology gifts from the website through vendor partnerships with 1-800 flowers, Zazzle, and Kool Dog Kafe, and via a social media web application launching October 1st, users will also be able to share these gifts with their friends through social web outlets.
Cloudveil also launched a new website this week, designed to enhance the customer experience and increase engagement. Alongside an increased pixel layout, the site will include new partner links to Altrec, Backcountry.com, KL Sport and Moosejaw, giving customers the ability to purchase products directly from the site, or from one of Cloudveil's online partners.
“The new site is a significant update,” stated Cloudveil Marketing Director Suzie Hultman. “Not only is it easier to navigate visually, but also optimized to increase engagement with our loyal customer base both on the website and on social media platforms.”
Customers will be able to post comments and reviews online easily, to enhance the buying experience, and promote feedback for future product development. A Share option will also be added to each product page, allowing users to post, share, and comment to their friends on Cloudveil product via Facebook and Twitter, among others.