Stan Mavis has been named president of Sugoi Performance Apparel, a wholly owned subsidiary of Cannondale Bicycle Company. Mavis co-founded Pearl Izumi in the USA and held the titles of president and chairman for 12 years while growing that business to its industry leader status. Most recently he was the SVP of product for Brooks Sports.

“The people at Sugoi have done a tremendous job which is apparent by the technical and innovative design direction the company is taking,” said Mavis.