Sugoi has hired the Jeff2 Sporting Goods Sales Agency for the Greater Los Angeles area north to San Luis Obispo. Jeff Anderson and Jeff Darby, the principals of the agency, have over 20 years of professional sales experience and a total of over 40 years in the Sporting Goods Business.
Charles Russell, Sugoi's Sales Manager commented: “We talked to a lot of reps before choosing Jeff and Jeff. I was really impressed by their level of professionalism and polish–they are committed to Sugoi's style of long-term retailer partnerships. Also, now that our Sales Force has grown to nearly 50 Reps worldwide, it is getting harder and harder to remember them all and having two guys with the same name in the same territory will be an immense energy saver for me. ”
Jeff2 find themselves immediately into the full swing of booking season, rolling out Sugoi's groundbreaking Spring 2005 Bike, Run and Tri collections to Sugoi's SoCal dealer base.
