Sugoi Performance Apparel hired David Murphy as Marketing Director. With a successful history in sports marketing, Murphy brings both North American and Global experience in the performance sports sector to Sugoi. With stays at both adidas America and adidas International in sports promotions and strategic planning and operations, Murphy's history is not only well aligned with Sugoi's premium and specialty markets but with Sugoi's expanding International market. Most recently a consulting partner at Meaty Design which names adidas America and Reebok International amongst its principal clients, Murphy will be charged to enter the dynamically evolving environment at Sugoi.

Murphy will lead the existing Marketing team at Sugoi's worldwide headquarters in Vancouver, Canada. With his skills and energy, Sugoi will continue to strengthen brand awareness with differentiation and focus in today's competitive market. Also an acclaimed athlete with British National team honors in Track and Cross-Country and a runner-up finish at the 1984 New York City Marathon, Murphy will be a welcome addition to the vital Sugoi team.

“Sugoi is being scaled to strongly attack the specialty markets in run and cycling,” said Sugoi President Stan Mavis. “It is going to take a very strong marketing strategy and implementation to help our efforts. David Murphy is a perfect match for Sugoi to lead this effort. His world class running background and in-depth knowledge of the specialty markets is a boon to Sugoi”. Mavis added.

“Sugoi is a true performance sports brand. I'm excited to join a team whose commitment to design, technical innovation, and style for athletes and fitness consumers is recognized worldwide” said Murphy. “Contributing to the successful growth of Sugoi is a tremendous opportunity.”