Styrka Optics welcomed the Outdoor Outfitters Group as Styrka’s sales representative for the Midwestern and North-Central states.

“Outdoor Outfitters Group is a do-it-all sporting goods manufacturer representation company,” said Brad Gross, Styrka’s national sales manager. “They help their clients increase sales and find new customers through numerous venues, including the Internet, catalog layout, even ad planning and copy. They can work with multiple aspects of their customers’ businesses to include distributor shows, forecasting, tracking order/backorder status, warranty and repairs and customer/vendor compliance.”

Gross added, “Outdoor Outfitters Group will even establish a brand’s pro-staff and can assist in product development! With all this background, they bring a tremendous amount of experience to the table and will really help spread the word about the quality and affordability of our growing Styrka Optics line up!”

Outdoor Outfitters Group works to advance the vision of the manufacturer, distributor and retailer together. They cover the region of Missouri, Illinois, Iowa, Nebraska, Kansas, Minnesota, Wisconsin, North Dakota, South Dakota, Texas, Oklahoma, Arkansas, and Louisiana. These 13 states make up nearly 20-percent of the outdoor recreation economy, generating roughly $130 billion in consumer spending.