The Stride Rite Children's Group, a division of the Collective Brands Performance + Lifestyle Group, announced that Matt Feiner has been appointed senior vice president, wholesale, reporting to Sharon John, president of the Stride Rite Children's Group.

The Stride Rite Children's Group is a leading children's footwear retailer and wholesaler in the US with a brand portfolio that includes: Stride Rite, Robeez, Saucony kids, Sperry kids and Keds kids, among others. The Stride Rite Children's Group sells this portfolio through its more than 360 Stride Rite retail stores, as well as through leading department stores, specialty and family footwear stores and independent footwear retailers in North America and across Europe.

Feiner will be responsible for the Stride Rite Children's Group wholesale division and the wholesale merchandise planning team to drive strategic growth for the Stride Rite Children's Group branded products both domestically and globally.

“Matt's experience in children's footwear, combined with his proven track record of bringing innovative new product concepts to life and his overall strategic leadership will be a tremendous asset to the Stride Rite Children's Group team,” said Sharon John, President of Stride Rite Children's Group. “We continue to drive forward with our vision of being the pre-eminent children's footwear company with a powerful brand portfolio of quality brands that kids love and moms trust. We are very excited to welcome Matt to our team.”

Feiner most recently served as Vice President, of U.S. Merchandising for Footwear and Apparel at Reebok North America Division. He spent a significant amount of his career in roles of increasing responsibility at Reebok, including Vice President, Global Footwear and Apparel for the Reebok Kid's Division, and Group Director of Reebok Sport Essentials Footwear Division. Feiner earned an undergraduate degree in American History from Clark University, and an MBA from the Babson Graduate School of Business.