Steve Harden, director of sales of adidas for 4 years and the previous 7 years in various sales and marketing positions within the brand, was appointed EVP of marketing and sales of Stream Works and Hat Tail, makers of fishing gear and headwear. Harden will be based in the Stockton, CA offices and will report to William E. Brauner (CEO) of Stream Works and Hat Tail.
“The company has significant growth opportunities in the North American market and were confident under Steves leadership the brand will grow to its full potential,” said Brauner. Harden will collaborate with our dealers, consumers, product development and media to expand our base and reach into new channels, OEM relationships and licensing of our patented technologies to create growth and market synergy.
“Stream Works and Hat Tail has much upside potential. Getting our product in consumers hands is priority #1. Because when consumers see the product they visualize the inherent benefits and beautiful simplicity in usage of the products, causing them buy the product,” said Harden. The companys mantra of “simply smarter” applies to every product from product brief to end user application. Brauner goes on to say, “the future looks bright for Stream Works~Hat Tail, we needed someone with Steves talents and experiences to take us to the next level.”
