StockX, the global online marketplace for sneakers, apparel, accessories, and collectibles, based in Detroit, MI, signed a multi-year corporate partnership with the NBA’s Detroit Pistons. The partnership brands StockX as the franchise’s jersey partner. Terms of the agreement were not disclosed.

Detroit Pistons Vice Chairman Arn Tellem said, “We are thrilled to launch this partnership between two iconic Detroit brands and to proudly display StockX’s logo on the Pistons team jerseys. We look forward to leveraging the collective power of our brands to engage new and existing Pistons fans. We are also excited to collaborate with StockX on off-the-court initiatives at the intersection of sports, fashion, and culture that align with our organizations’ shared commitment to drive positive change in the Detroit community and beyond.”

StockX Co-founder, President and COO Greg Schwartz described the partnership as a win-win for the city and two of Detroit’s most well-known brands. “StockX sits at the intersection of sport and culture, empowering people to trade what they love,” said Schwartz. “Together with the Detroit Pistons, we will connect and engage our customers by tying together their love of basketball and passion for current culture. We are excited about the power of this partnership and the opportunity it affords us to positively impact both our organizations and the city we call home.”

StockX will have its logo featured on the front left chest of NBA Detroit Piston team jerseys beginning with the 2024/25 NBA season. The jersey partnership will also help StockX’s online resale platform to reach local, national and international customers. The NBA will showcase StockX on the team’s social media handles, Michigan’s Bally Sports Detroit, 97.1 FM The Ticket, and the Pistons Radio Network. The brand will also receive worldwide exposure through the league’s national and international television and streaming partners. Other elements of the partnership include

  • television and radio broadcast ads and features,
  • digital rotational entry signage,
  • courtside rotational signage, and
  • basketball station digital signage inside Little Caesars Arena.

Unique to other jersey partner deals,

  • the Pistons and StockX will collaborate with the Pensole Lewis College of Business and Design on programming and student opportunities to work with both brands.
  • StockX will be designated as the presenting partner of Pistons Arena walk-in social media content posts and will participate in the Pistons’ “Community Give-Back Event” during the Pistons’ annual Season of Giving activities.
  • StockX will be featured on one of four bobblehead nights during the 2024/25 season.
  • StockX’s logo will be displayed on the home court of the Pistons’ G League affiliate, the Motor City Cruise, at Wayne State Fieldhouse. Other Cruise elements include in-game courtside and rotational signage.

The Detroit Pistons retained international sports marketing agency Two Circles for consultation and evaluation during the jersey partnership process.

Image courtesy Detroit Pistons x StockX